Viktoria & Woods

ELEVATING THE CONSUMERS FIRST TOUCHPOINT

About

Viktoria & Woods

Founded in 2004 by Margie Woods, Viktoria & Woods is an Australian designer brand renowned for its modern wardrobe essentials and signature merino wool pieces. With a focus on timeless design and effortless style, the brand has grown to offer complete ready-to-wear collections including premium denim, footwear, lounge, and occasion wear. 

Proudly Australian made, Viktoria & Woods is deeply committed to sustainability, prioritising considered textiles and ethical manufacturing methods that leave a lighter footprint on the planet.

the brief

Viktoria & Woods approached Delta Global with a vision to create effortlessly chic, sustainable retail bags that would reflect their refined brand aesthetic and core values. Their existing packaging lacked cohesion in design and fell short of the brand’s sustainability ambitions, prompting a need for a considered solution that would elevate the customer experience while aligning with their commitment to ethical, environmentally conscious practices.

the solution

In collaboration with Viktoria & Woods, Delta Global developed a suite of bespoke retail bags that embody the brand’s effortless aesthetic while placing sustainability at the forefront. Crafted entirely from FSC® certified materials - including luxe woven paper handles - the design is fully recyclable and refined in every detail. 

The minimalist exterior aligns seamlessly with the brand’s modern sensibility, while the innovative inverted base structure moves the lateral crease away from the bag’s face, maximising the graphic space for a cleaner, more elevated presentation. Handles are cleverly secured between dual board reinforcements within the turnover top, improving overall strength, enhancing the premium aesthetic and delivering an impactful first touchpoint for consumers.

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How Can We Help You?

Speak with our team about creating distinctive, sustainable packaging that enhances your brand experience.

Leicester (HQ) - Office
+44 (0)116 284 7171
Hong Kong - Office
+852 9768 2223
Shanghai - Office
+852 3595 5910

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