Sweaty Betty partnered with Delta Global to create a sustainable, reusable packaging solution that aligns with the brand’s mission to empower women through functional and stylish activewear.
With the rise of online shopping and a growing demand for eco-conscious solutions, Sweaty Betty needed packaging that reflected its values of comfort, reliability, and innovation—while also addressing its environmental impact.
Delta Global developed a versatile gym bag and coin purse, designed not just for shipment, but for continued everyday use. Made entirely from 100% recycled plastic bottles, the packaging offers a second life as a gym, swim, or cosmetics bag, combining style, practicality, and sustainability.
The Sweaty Betty reusable bag features a breathable RPET fabric, fluorescent orange colourway, and a subtle white printed logo to capture the brand’s uplifting and energetic identity. To add extra value, the standard zip pull was reimagined as a fully functional, branded hair tie—offering a clever, multifunctional detail that delights customers. As a result of this innovation, over 2.7 million plastic bottles have been saved from landfill, oceans, and incineration. The sustainable packaging not only enhances the unboxing experience but also strengthens customer loyalty and positions Sweaty Betty as a leader in responsible fashion and eco-friendly packaging design.
Speak with our team about creating distinctive, sustainable packaging that enhances your brand experience.
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